Purpose

Life’s been moving fast lately—and somewhere along the way, I realized I wasn’t showing up as my best self. Not for others, and not even for me.

So I paused and asked myself: What would help me feel more aligned, more grounded, more me?

After a lot of reflection, the answer finally clicked—I needed a reminder. Something simple but consistent. A gentle nudge to check in with myself. To pause, reflect on what’s been happening, and ask: What can I learn here? How can I show up better next time?

But where could I place this reminder so I wouldn’t miss it?

That’s when the idea of clothing came in. Something I wear every day—why not make it meaningful too? Why not create something that could not only remind me, but possibly help others on their own journey?

And so, the idea for my own brand was born. I had my why, my what, and my how. All that was missing was a name that captured the heart of it.

-FORM-

To me, form is everything. It’s the way I carry myself, the actions I take, the habits I build. It’s the shape of who I’m becoming. And when I focus on doing my best—intentionally, consistently—I naturally move closer to that better version of myself.

Besides, what could be more positive than saying “I am in -FORM”?

-FORM- is meant to be a small reminder with a powerful impact.

And one thing I’ve learned along the way? Take time to reflect—but keep it in a time box. Reflecting is helpful. Overthinking? Not so much.

Curious to learn more? Head to our ‘Our Beliefs page.